Brita | Back To College

Brita wanted to make sure that college-bound students weren’t forgetting to take a Brita pitcher with them to school, because dorm water can be pretty gross. I provided creative direction, was Lead Sticker Selector and Press-On-Nail Chooser at the photoshoot, and wrote copy for this seasonal push.

The Clorox Company | Recruiting and Retention Campaign

I got to work with the best team to pull together a visual and verbal language to The Clorox Company’s brand storytelling campaign, aimed at showing potential hires why it’s a great place to work. (Inspiring current employees was part of the plan, too.) I provided creative direction, wrote the copy, and turned a slew of interviews into video and social assets. The visual style carried over into our corporate annual report, which then carried over onto a Times Square billboard. Fun!

Burt’s Bees | Brand Story

I was happy to help share the story of how this heritage brand came to be. (It’s a good one — read it here.)

Louisiana Office of Tourism | Marketing Campaign

I was thrilled to see this concept come to life; it came straight from my own memories of visiting Louisiana, and it will hopefully inspire others to go do the same. I wrote broadcast spots, print, digital and more. Excellent handwritten headers by the super talented Hannah Mack.

Trumpet | Onboarding Kit

I suggested—and then got to help make—a fun welcome-to-the-team piece for new hires at Trumpet.

Videos, Ads, Pizza Menus and more!

Just a bunch of fun odds and ends I’ve gotten to come up with and bring to life.