Choosing a name for this ambitious third-wave coffee brand meant connecting to its Southern roots, its value of craft and the everyday magic of coffee. Revelator became the perfect fit. 

A new wellness center brand needed a name that communicated a dedication to health and a disciplined approach to living a well-balanced life to its audience.

The word "bēon" is the Old English for "being" - it came to perfectly represent an audience who is invested in their own health and holistic wellness as well as that of their family members, and striving to be on top of their game in terms of overall wellbeing. 

This corporate consultancy had a great reputation but a name that wasn't communicating any brand value to its potential clients. Their methodical, precise and hands-on approach to assessing and solving businesses' operational issues led to a new name: Mechanica. 

In 1736, famed mathematician Leonhard Euler gave the same name to his book examining the mathematics of movement. For a company committed to helping its clients progress through finely tuned enhancements, it seemed a perfect fit.