I can help you refine and wield a brand voice, elevate your company's internal and external communications, shape a website, send better emails to your customers, brainstorm some big ideas and concepts, conduct interviews and write profiles, craft compelling press releases, pick a name for your company and more.
I’m currently part of the team at the Electro Creative Workshop, working exclusively for Burt’s Bees. As the first full-time writer for the brand, I create and oversee all copy for the Burt’s Bees website, emails, digital ads, packaging and internal branding projects.
As ACD / Copywriter at Trumpet, I concepted campaigns and versioned them for print, TV, radio and outdoor advertisements, and took copy lead on all digital projects for our diverse client roster. I built site maps, helped QA websites and gave UX guidance and design input from briefing to launch.
While working as senior brand writer for Anthropologie, I was responsible for all ecommerce promotions and emails, as well as in-store copy, social strategy, CRM messaging and catalog copy. I became an expert in UX as it related to each project and all related copy collateral, and served as the copy representative for all redesigns of the company’s website, which received 150k unique site visitors daily. I have continued to write email campaigns and feature pieces for Anthropologie on a freelance basis; the company's email campaigns reach more than 8 million subscribers monthly.
My freelance work also includes advertising, digital and print copywriting, creative concepting, brand guidance and digital marketing for clients like Airbnb, Peruvian Connection, Smartwool, Chacos, Ranchlands and Sotheby’s.
And, I'm the woman behind Human Woman.
If resumes are your thing, here's mine.