The short of it:
I can help you tell your brand’s story across all customer touchpoints, find creative and strategic solutions to business puzzles, build better digital shopping experiences, refine and wield a brand voice, elevate your company's internal and external communications, shape a website, send better emails to your customers, brainstorm big ideas and concepts, conduct interviews and write profiles, craft compelling press releases, pick a name for your company and more.
☝🏽That's me.
The long of it:
I’m currently ACD of Content and Digital at the Electro Creative Workshop, working for Burt’s Bees and a suite of wellness brands including Natural Vitality and Neocell. I was the first full-time writer for Burt’s Bees, and now oversee a creative team of writers and designers who are working to tell omnichannel stories spanning owned websites, emails, digital ads, packaging and internal branding projects.
As ACD / Copywriter at Trumpet, a strategy-led creative agency, I concepted campaigns and versioned them for print, TV, radio and outdoor, and took copy lead on all digital projects for our diverse client roster. I also built site maps, helped QA websites and gave UX guidance and design input from briefing to launch.
While working as senior brand writer for Anthropologie, I was responsible for all ecommerce promotions and emails, as well as in-store copy, social strategy, CRM messaging and catalog copy. I became an expert in UX as it related to each project and all related copy collateral, and served as the copy representative for all redesigns of the company’s website, which received 150k unique site visitors daily. I have written email campaigns and feature pieces for Anthropologie on a freelance basis; the company's email campaigns reach more than 8 million subscribers monthly.
My freelance work also includes advertising, digital and print copywriting, creative concepting, brand guidance and digital marketing for clients like Airbnb, Peruvian Connection, Smartwool, Chacos, Ranchlands and Sotheby’s.
I'm the woman behind Human Woman, my infrequently updated side project.
If resumes are your thing, here's mine.