I was thrilled to see this concept come to life; it came straight from my own memories of visiting Louisiana, and it will hopefully inspire others to go do the same. I wrote broadcast spots, print, digital and more. Excellent handwritten headers by the super talented Hannah Mack.
I spearheaded an effort to help new employees of Trumpet feel more at home, starting with this handout.
Louisiana Office of Tourism: Video Concept for Young Culinary-Minded Tourists
Swerve Sweetener: Campaign Concept
Louisiana Office of Tourism: Culinary Campaign
Mellow Mushroom menu copy with excellent illustrations by Nathan Calhoun.
Some thoughts on how to promote Camellia Beans nationally.
This execution is for the B2B audience.
A pinto-covered Pinto as promotional vehicle.
Create you own bean-by-number art.