· Website copy
· Email copy, press releases, event invitations, catalog copy, in-store materials
· Ad copy (Including print ads, digital banners, OOH and TV / radio scripts)
I named and wrote copy for more than 4000 of Anthropologie’s products—things like spoons and shoes and sweaters and sofas. I helped name several of their in-house brands, and tried really hard to name BHLDN—their wedding brand—something other than BHLDN.
I named a coffee company—a really good one. You should go there.
I’m good at taking what’s in your head—your brand history, your company’s ethos, your random bits of ideas—and giving it back to you in a new shape. A narrative, an ad, a tagline, you name it.
I'm also really good at UX. if you need a fresh set of empathetic eyes on your web content, or want help starting from scratch and giving shape to your user experience, I'm your gal.
I can give whatever you’ve got a once-over, clean up the tone and typos and make it sound like the best version of itself. That goes for personal bios, recipes, mission statements and everything in between.
New Jersey (Where I’m from.)
Philadelphia (Where I lived next.)
New Orleans (Where I am now.)
The smell of rain on hot asphalt